Search engine optimisation (SEO) is one of the most effective ways to grow your business and boost your online visibility. It’s essential to understand the fundamentals of SEO and how to use it to your advantage in order to compete in today’s digital marketplace. In this blog article, we’ll discuss how AI generated copy can help you optimise your SEO and rank on the first page of Google.
AI copywriters have the potential to revolutionise the digital marketing space by creating compelling copy that is optimised for SEO.
AI copywriters are equipped with algorithms and natural language processing capabilities that enable them to generate content that is tailored to meet the specific needs of their target audience. By embracing these tools, businesses can create content that is engaging, relevant and optimised for search engine visibility.
With an AI copywriter at your disposal, you can be sure that your brand story will be told in a way that drives your marketing and sales efforts and make your product easier to buy and easier to sell.
Yes, Google can tell if your copy is likely to have been generated by AI.
No, Google will not penalise you for this, as long as you follow their simple guidelines on the subject (which you can find here).
AI copywriting is now being seen as a viable option for businesses who are looking to get the most out of their copy. This form of copywriting is attractive because, when used properly, it promises to deliver a fantastic return on investment. AI copywriter technology is becoming ever more sophisticated, and its potential to revolutionise the marketing industry and drive sales for businesses is incredible. With the ever-growing demand for experienced professionals and the increasing use of AI copywriters, it’s clear that we are only just scratching the surface of what this technology can do.
With the help of an AI copywriter, you can get far more bang for your buck when it comes to SEO budgets. It’s a much more targeted approach to content creation, saving you time and money in the long run. We understand that not every business will benefit from an AI copywriter, but for those who do, it’s a great way to get the most out of their budget.
But there are also a number of negative factors to take into account with AI generated content.
Firstly, how are you going to stand out from the crowd if your copy is just the same as everyone else’s?
Let’s face it, AI generated copy is good – but it’s all very samey.
Secondly, lawyers are already having a field day on copyright and IP infringement, so you need to be careful.
And lastly, so that you don’t make yourself look stupid, you do have to check everything to make sure everything is factually right.
Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness), provide a framework for businesses to create content of the highest quality. This is why it’s important for an AI copywriter to be familiar with the principles of E-E-A-T, as it ensures that the generated copy is reliable, accurate, and trustworthy. Unlike ChatGPT, which offers generic, automated content, Google’s E-E-A-T principles ensure that businesses get the best quality content for their needs.
The question is, will users care?
It’ll be a fascinating journey to witness how Microsoft Bing fares when pitted against Google Search. There’s no doubt that Microsoft Bing has the potential to outshine its competitor, and it’ll be interesting to see what strategies it comes up with in the long run to beat Google Search at its own game. It’s definitely a battle worth following, as Microsoft Bing attempts to make its mark in the search engine market.
Let’s not forget, it’s all about using the right tool for the job – you don’t need a sledgehammer to crack a nut!
Talk to us today about how we’re helping our clients’ SEO budgets go further.
Alternatively, if you need help making sense of this, let us know!
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