Fractional CMO

fractional cmo

What’s going to make your business grow in 2024?

Standing out from the rest is a good start.

You don’t have to be an expert to know that a lot of marketing goes to waste.

You post on social media… but nobody notices. Or buys.

You send out some flyers… but nobody calls.

You have a website built… but don’t get any enquiries.

Then some business comes in and the client has no idea where they heard of you from, so you’re none the wiser as to what is working and what isn’t. And even if you were, it doesn’t mean that the next customer would come from the same place.

The fact is, a whopping 89% of marketing never gets noticed. For every 10 things you do, only one will have any effect. And you won’t know what it is.

So, what? Stop bothering with marketing completely?

No. But do it differently. Try something new.

And when you’ve tried something new, try something else.

Then try something else again.

And so on. Experimentation is downright essential to your marketing in 2024 because everybody else is likely to be doing the same old same old, whether it’s working or not.

Trying new things not only makes you stand out by putting your business in front of different people and different types of people, but it might just give you a better idea of what works best for your business.

There are only two problems.

You’re not marketing experts. And you don’t have time.

But we are. And we do.

So you want to improve your marketing.

But perhaps you don’t have any ideas as to where to start, you certainly don’t have the time, and the idea of doing your own marketing fills you with a special kind of dread.

You would like someone to take care of all of that, someone who has got the time, knows exactly what they’re talking about and has more ideas than you can shake a stick at. But you don’t want to bring in a full time Head of Marketing. So…

You need a Fractional CMO.

A part-time Chief Marketing Officer with big-time ideas.

A fractional CMO won’t waltz into your business and criticise the way you do business, what you charge, or who you like to work with.

They won’t tell you what your goals should be, or how much you should be bringing in. Or ask you to change your name.

They will come up with ways to get you to where you want to be.

They will know how to implement those plans.

They will be able to work with your staff to give those plans the best possible chance of success.

You may hate marketing – they love it.

You may have no ideas of where to start – they are positively teeming with them.

You almost certainly have no experience whatsoever of creating marketing plans that work.

They do.

So could a Rife Interactive Fractional CMO work for your business?

Find out. Have a chat.

We’re in the business of helping businesses like yours succeed in today’s increasingly complex digital world. 

As your Fractional CMO I will be your dedicated single point of contact so you can focus on what’s important.

Backed up by a vastly experienced team, I will tell you how it is – not what we think you want to hear. Everyone has opinions, but our opinions are based on facts.

If you’d like to have a chat, give us a call today.


What will get results in 2024?

Clue: It’s not putting all your marketing eggs into one basket

At Rife Interactive, we are full of ideas to keep your marketing varied, different, and noticeable.

An Audience Frist Approach
Building your audience will help define your strategy and lead you to your best channels. Put simply, go with the flow.

Influencer Marketing
A big trend in 2024 will be influencer marketing. Are you paying attention to what your competitors are doing here?

Community Building
Creating a sense of togetherness within your community isn’t easy, but done well can be very rewarding on lots of different levels.

A Targeted Email List
Email is dead? Don’t believe it for a second. Account-based marketing (ABM) can can deliver big results for your business.

Search Engine Optimisation – the art of getting your website found on Google and other search engines – is a relatively simple, absolutely affordable and demonstrably effective way to increase brand awareness and sales.

The use of influencers and SEO will also become more effective in 2024.

Paid Advertising
A great way to generate quick results? Definitely. A way to burn through your budget in record time? That too. But paid advertising is worth considering, not least because it’s a fairly cheap and effective way to test your SEO keyword strategy.

Social Media
Another relatively quick and easy way to achieve results.

Try and test
Find out what’s working best for you – so you can achieve more of the same.

Content Quality
Be bold. Take some risks. But most of all make sure what you deliver is first-rate and different.

What will a Fractional CMO actually do?

As your Fractional CMO I might not create the company strategy – but I will manage and implement it.

Using the most up-to-date market research and marketing strategies, I will take the lead on bringing in new clients – while ensuring the current clientele aren’t forgotten either.

You might take me on simply to launch a new product or to mastermind a new advertising campaign.

You might only be dealing with me – but you’ll be getting more than 30 years’ worth of knowledge in the shape of the Rife Interactive team.

Remember: We’ll tell you how it is; not what we think you want to hear.

See what we’ve achieved for one of the UK’s fastest growing online galleries: Leighton Fine Art.