Here’s Why Your Website Failed Google’s PageSpeed Insights and How You Can Improve

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To succeed in today’s competitive world, you need a fast, responsive, engaging, and informative website that can successfully convert visitors into loyal customers. There are several online tools that allow you to check if your website is working as it should—Google’s PageSpeed is one of them.

What Is Google’s PageSpeed Insights, and Why Is It Important?

PageSpeed Insights (PSI) is one of the many online audit tools that analyses the performance of web pages. You can enter any URL, and Google will mark it out of 100 based on the page speed for both desktop and mobile versions of the website.

It is important to note that getting a high page speed score does not promise you high rankings on SERPs. But as page speed is an important ranking factor for Google and an integral part of the overall user experience, your performance test score can give you insight into where you stand on that front and how you can improve.

In addition to the PSI score, the tool also offers web developers and site owners specific recommendations to optimise performance. Do not overlook these recommendations as they provide valuable insights into how you can improve website speed and performance and increase conversions.

Tips to Improve Page Speed

PSI reports can be quite complicated if you’re new to SEO. So based on the most frequent issues that negatively affect page speed, we’ve compiled a list of best practices to improve your website performance and load time.

Optimise Your Images and Videos

How images are integrated into a website ecosystem can go a long way in determining the page loading time and securing the visual stability of your website across devices. Some of the best ways to optimise images for speed are by resizing and compressing your images. There are several online tools that make image compression extremely easy.

Avoid uploading videos on your site as they take up a lot of space and can place immense stress on your web server if multiple users are trying to watch the videos at the same time. You can instead try to store videos on video-sharing platforms, such as YouTube, and embed this content on your web page to improve loading speed.

You can also enable browser caching to improve load speed for returning visitors. This way, images will get stored on the user’s device and can be loaded from there on their next visit.

Keep Redirects to a Minimum

Redirects can increase Time-to-First-Byte (TTFB)—the time between the browser requesting a page and when the first data is sent back from the server. So reducing the number of redirect chains can enhance your page speed and improve your SEO score.

Utilise Asynchronous Loading for JavaScript

Asynchronous loading allows your browser to multi-task—your browser can now do other tasks like loading a CSS Stylesheet while simultaneously downloading the JavaScript. As this optimisation requires significant backend knowledge, an experienced web design and development team will be able to help you successfully implement this strategy.

Apart from page speed, several other factors, including content quality, website design and layout, and more, work together to influence search engine ranking and UX. Visit our website to get a free marketing audit and find out how your business is performing online. Based on your results, our team will help you devise a strategy to boost your online visibility and generate qualified leads.

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