Search Engine Optimisation or SEO is the process of driving organic traffic to your business website. It is a vital part of any digital marketing strategy as it helps your business gain new customers. It also strengthens your relationship with your existing client base.
Though SEO can be intimidating at times, just remember that it is all about quality over quantity. The more well-researched content your website has, the better traffic it will get.
SEO strategies are data-driven and revolve around three factors:
Keywords can be a single word or a couple of words that users use to search for your product or service. Incorporating the right keywords into your business can make a huge difference in your search engine rankings.
Once you’ve identified the right keywords, you can use a variety of content formats, including blogs, social media posts, website content, infographics, and newsletters, to communicate with and attract qualified leads who could potentially become long-term clients.
Links that direct visitors to other credible websites are referred to as backlinks. When done right, backlinks can give your brand an extra something that allows your website to stand out from a sea of similar content.
Regardless of the industry and size of your business, SEO is important. Keep reading to learn why.
According to research published by the Search Engine Journal, SEO leads have a 14.6% closure rate in comparison to outbound leads, which only have a 1.7% closing rate. Furthermore, another research study brings to light that 57% of B2B marketers believe that SEO has the potential to generate more leads than any other marketing strategy.
A majority of users trust high-ranking organic search results more than paid search results. This is because consumers are aware that advertisers pay for top slots. Thus, they are more likely to choose websites that rank high organically. Moreover, high organic search engine rankings also make your brand look more credible and authoritative.
Google E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) plays an important part here (Google E-E-A-T).
SEO helps in enhancing brand awareness among users and potential customers. Nowadays, users tend to look for several options online before finally purchasing a product. The higher your website ranks, the better chance you have at building brand recognition and establishing yourself as one of their top choices.
SEO is a long-term play to build brand awareness. Be very wary of short-term “Performance Marketing” tactics that may have a negative impact on your brand.
SEO can also help your business in many other ways. If you wish to understand how your business website performs online, get in touch and we’ll conduct a free, comprehensive audit. Based on the results, our team of experts will help you devise a strong SEO strategy to boost your brand’s online visibility.