Not this exactly. The name has changed. The clients have changed. The tools have changed beyond recognition.

But the problem has stayed the same: how does an organisation say something that actually lands with the people who matter?

I started in CAD/CAM software. Selling complex, expensive systems to engineers and production directors who had no patience for noise. You learnt fast that the thinking had to be right before a word came out of your mouth.

That discipline never left me.

Ten years ago I moved into marketing consultancy, trading as Rife Interactive — a generalist practice. SEO, brand strategy, fractional CMO work, websites, whatever a client needed. Different sectors, different problems, the same underlying question: not “how do we make this look good” but “what are we actually saying, and will the right people take it seriously.”

Robber Brand is where that question leads — narrowed, not abandoned. The SEO and brand strategy foundations haven’t changed; what’s changed is who I do it for and what “being found” now means. I work with UK fine art galleries, and specifically on Artist Authority: whether AI search recognises a gallery as the source on the artists it represents, not just whether Google does.

Thirty years of learning how serious buyers — and now serious AI systems — think.

That’s Robber Brand.